Instagram’s new live streaming features

Matt August 19, 2017 0 Comments

Instagram has become one of the most used platforms for both personal use and for business marketing. It’s a great tool and allows you to share your content to a large audience. Instagram is pushing a new feature to their live streaming service – split screen. This new feature allows you to live stream Instagram broadcasts with a friend in a split screen mode.

This new feature comes after Facebook rolled our something similar a few months ago (back in May). Facebook’s streaming service was adopted quickly and continues to be popular amongst users. Facebook’s success rate with their live streaming tool indicates that there is a lot of promise with this new Instagram one! Here’s some ways you can take advantage of this new feature and make it work for you.

Interviews

Whether you’re going for an interview, or you’re the one conducting it, this new feature could be helpful! Gone are the days of needing to be at the place, as you can get the same result by using an app or tool just like this to get the same outcome! Think of it as the ability to interview from anywhere. This means that you don’t need to meet with clients in person. Think of all the doors this opens!

Brand Endorsing

An important part of business is being able to market your company. One of the most popular ways of doing this at the moment is influencer marketing. This tool allows you to do it with a twist! It allows you to get behind the screen and market your business to a group of people, in ways that you never could before. As good as this is, it will be even better when they allow for more screens, but for now, it’s still useful for those who are always trying new and improved ways of marketing!

Bringing together different team members

Do you work with a team? Being part of a team means working closely with other people, sharing ideas and coming up with strategies together. This can be challenging at the best of times, let alone if you are in different places! That’s where Instagram live stream split screen could come in handy.

It would allow you to split screen with your team members and allow you to present collaboratively regardless of where you are. This could be a game-changer for those whose business heavily relies on teamwork and collaboration and might lead to better long-term solutions and outcomes.

For those who are always trying to one-up their previous marketing strategies for their business, being able this new Instagram feature might be helpful! There is still a long ways to go before it will be useful for everyone, but for now, it’s a great way to try something new and get your name out there differently!

AboutMatt Walter
Matt is a passionate digital marketer who has worked with some of Brisbane's biggest clients and projects.
In Socials: